Personal Brand Management

With over two decades of experience as an executive coach, I have known and coached many senior executives who believed their brand was hard-working, loyal, dedicated, the ‘go-to’ person. If I be really honest, their teams, subordinates, peer group and superiors all saw them as stressed out, overwhelmed and frustrated far too often. We can be on brand 80% of the time, but it’s the remaining 20% that people unfortunately tend to remember. Brand consistency therefore is the key and stress behaviours the brand detractors in personal brand management.

So how do we become intentional with best personal brand management? How do we define our brand, communicate our brand, manage our brand perception, create brand integrity, brand consistency, brand loyalty, and all the other Marketing 101 concepts? If you are finding yourself aligned to all these statements, you for sure need to approach us for personal brand management services.

Developing one’s personal brand requires a coach of experience to work out personal brand management strategies to self-manage their professional and personal lives without having to depend on others. A personal brand explains the ‘why’ in the ‘what’ of a person. In short, these are the things that motivate and drive people to success. Building a personal brand makes people feel comfortable while working. It also establishes a strong bond with the colleagues and creates intentions that are clear and genuine, which are key to fostering trust.

Perception Management
Art of creating first impressions that influence perceptions
Tips for leveraging LinkedIn
Online personal branding through a business forum